Ale (short for Alexandra) is originally from Italy and has been happily breathing the UAE air for 12 years now. For the past decade she has designed, furnished and styled beautiful spaces with the goal to always wow her customers, because she knows, that you never get a second chance to make a first impression.
Ale had the pleasure to work with the most luxurious brands such as Pagani, Missoni, Crate & Barrel, Alserkal Avenue, Perrier Jouet, Stella Mc Carney, Harvey Nichols, Aati, Erdem, BMW, Mubadala, Philip Morris, Gap, to name a few. From brand communication agencies, to franchise retailers all the way to running her own company. She styled homes, launched new products, created dazzling fashion shows, grand store openings, designed pop ups, and created luxurious customer journeys.
She completed her Diploma in Interior Design in 2018 and has launched her own Furnishing and Styling Business. She furnishes and styles apartments, villas, styles photo shootings and helps clients either to turn their house into their home or to bring any temporary space to life with furniture, accessories, lighting, art, decor and scent.
Ale looks where no one is looking to see what no one is seeing. A shelf with color coded books, a console with leather trays for your keys, a bathroom with the right accessories, scents, and textures. A bedroom with the right amount of pillows and throws for you to receive a good night sleep. A living room, with the right amount of lighting and plants for you to unwind and relax.
It is the way she places items, the combination of items, the color palette she chooses. She is particularly good with details and can really bring a space to life.
What makes her different is that she understands brands, quality, and luxury.
At the same time, she knows how to use them in the right way. The spaces she styles are cozy yet chic, functional yet stylish.
On top of that, she is a joy to work with, and thanks to her brand communication background she has a true understanding of customer needs, how to embrace their ideas and how to create a space that makes you proud to call it your own.
Some people look for a beautiful place, Ale makes a place look beautiful.
Check Out the Interview from Emirates Woman to find out more about her journey: